RELATIVELY SPEAKING - THE FEED

Art Direction / Design: Gabriel Virata
Editor: Gabriel Virata

*

Weekly graphic interstitial aired on The Feed, SBS2 presenting a comparative analysis of figures, relative to topical news.

In creating the weekly graphics for "Relatively Speaking", it was important to design an environment that could not only house the information presented but also allow for flexibility so that it could be readily changed to suit each topic presented.

Geometric shapes are used through the segment to house the information presented and the background of the segment is changed each week to reflect the topic covered. The use of a video player towards the end of the piece introduces another form of visual language to support the explanation of the statistics initially presented.